Measuring What Matters: Financial Health for All

Measuring What Matters:
Financial Health for All

We’re revolutionizing how credit unions define and measure success – because when financial health becomes a key metric, everyone wins.

About Attune

Think of financial health like physical health – it needs regular check-ups, the right tools for measurement, and a good relationship between doctor and patient. At Attune, we turn this vision into reality by giving credit unions everything they need to become champions of financial health.
We chose to partner with credit unions because their not-for-profit structure already puts them in the perfect position to prioritize member well-being over profits. Together, we’re showing that financial health isn’t about charity – it’s about building sustainable lifestyles that strengthen entire communities.
By helping credit unions measure and improve their members’ financial health, we create a positive cycle where both members and credit unions thrive. This ripple effect of financial health is what gets us excited to come to work every day.

See How We Do Financial Health →

Our Story

Attune was born from a clear vision: to transform how credit unions measure and financial institutions improve their members’ and employees’ financial health. Incubated within the Financial Health Network, we witnessed firsthand how financial institutions could become powerful catalysts for positive change in their communities.
Attune was born from a clear vision: to transform how credit unions measure and financial institutions improve their members’ and employees’ financial health. Incubated within the Financial Health Network, we witnessed firsthand how financial institutions could become powerful catalysts for positive change in their communities.

What Drives Us

Our core focus is making financial health a key performance indicator (KPI) for every credit union in the United States. Just like hospitals need to measure patient health outcomes, credit unions need to measure member financial health outcomes.

Who we are

We’re partners in making financial health measurable, actionable, and profitable for credit unions. Every decision we make, every feature we build, and every partnership we form is guided by this mission.

Who we’re not

We’re not driven by maximizing profits at any cost. While building a sustainable business matters, our primary measure of success is the positive impact we create in the financial health ecosystem.

Who We Serve

We build sophisticated tools for financial institutions. Our platform empowers internal business teams to operate through the lens of financial health, providing them with the insights and capabilities they need to make informed decisions.

Who we work with

Decision-makers at credit unions who are committed to financial health as a core business strategy

Financial institutions ready to transform how they measure and improve member well-being

Partners who share our vision of making financial health a business priority

Who we don’t work with

Organizations simply seeking a survey tool

Organizations without financial health in their core mission and values

Our Values

Create Value in the Financial Health Ecosystem

We’re committed to developing solutions that benefit all stakeholders in the financial health journey.

Operate with Self- and Social-Awareness

We understand our role in the bigger picture and act with intention and responsibility.

Figure It Out and Get It Done, Fast

We’re problem solvers who move quickly but thoughtfully to create impact.

Have Kind, Frank Conversations

We believe in honest, constructive dialogue that drives growth and innovation.

Be Fully Present

Whether at work or at home, we bring our whole selves and full attention to what matters most.

More About Our Team

Credit unions thriving with us

Measure what matters most

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Our Mission

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Born and incubated within the Financial Health Network.

© 2025 Attune Insights, Inc.

Born and incubated within the Financial Health Network.


© 2025 Attune Insights, Inc.